Industry Insights
It Never Rains, but it Pours
Monday, April 30th, 2012
Our industry is looking at a long lasting hosepipe ban and a drought that has spread to many more counties and I’m looking out of the window at grey skies and falling rain. We’ve got some breaking news on that hosepipe story in this newsletter, but what can our wet leisure industry do in a [...]
Tags: drought, hose pipe, hot tub, industry insights, linkedin, marketing, MultiCyclone, planning, pool, sauna, spa, steam, swimspa, wet leisure, YourPool.co, yoursauna, yourspa
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The Hosepipe Ban; how the water shortage affects wet leisure
Monday, April 2nd, 2012
There is concern and confusion in the industry about what the drought measures actually are and how they will affect us. The facts aren’t great, but they are better than the rumours. What are the facts? Seven water companies across south and eastern England are introducing hosepipe bans from Thursday, 5 April 2012. These are: [...]
Tags: BSPF, DEFRA, drought, fill, hosepipe ban, hot tub, maintain, offer, pool, spa, swimming pool, swimspa, web shop
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Are You Ready for Spring?
Tuesday, March 6th, 2012
It may still feel like winter. The skies might still be grey. But spring starts on the 20th March and that means there will be plenty of pools to open and hot tubs to service. There’s money to be made and businesses to grow, so you better get ready to make the very best of [...]
Tags: Advertising, CRM, cross selling, events, loyalty, open day, PR, press releases, shows
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Positive Predictions for 2012
Tuesday, January 31st, 2012
The Mayans may well be wrong. It seems as if its part of human nature to try and look into the future and 2012 has gathered more attention than most years. Nostradamus and the Mayans both took a particularly gloomy view but I for one am betting they’re wrong. Working on the assumption that the [...]
Tags: business planning, marketing, positive, predictions, product catalogue, social media, SPATEX, wet leisure, yourpool, yoursauna, yourspa
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Happy Christmas
Tuesday, December 6th, 2011
We are wrapping up the year with a few good marketing ideas, a bit of positive thinking, a couple of things to look forward to in 2012, our ‘Christmas quiz’ and an opportunity to get your business greater visibility. We also have a festive message for you from the ‘GC Elves’ which you can see [...]
Tags: 2012, christmas, database, Katherine Whitehorn, news letter, olympics, pool, sauna, spa, SPATEX, survey, wet leisure, wetleisure, yourpool, yoursauna, yourspa
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Looking Back at the Year Ahead
Monday, October 31st, 2011
If tough times make strong people, wise business owners and lean and efficient companies then we should be one hell of an industry in 2012. This year has been tough at almost every level. There is little prospect of 2012 being significantly better as a business environment however there is a silver lining to the [...]
Tags: 2012, business, cross sell, hot tub, industry figures, information, marketing, opportunity, pool, sauna, statistics, survey, web, wetleisure
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What’s around the corner?
Monday, October 3rd, 2011
5 things to think about in October… Autumn officially began just a few days ago. Leaves are falling off the trees and winter pool covers are going on. If you want a cold shower after your sauna it won’t be long before you just have to step outside. October seems to feel like a time [...]
Tags: add value, bad habits, change, cross selling, managing, marketing, recession, reflect, wet leisure
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These aren’t the easiest of times
Monday, September 5th, 2011
Five poor summers in a row and a possible double-dip recession; in a climate like this you better not feel that you are in at the deep end with your marketing.
Tags: benefits, economic downturn, margin, marketing, online, price, promotions, recession, sales messages, value
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Necessity is the mother of all invention
Thursday, July 7th, 2011
Necessity is the mother of all invention, or so they say. Just over twelve months ago we established that there was a growing need for the wet leisure industry to take charge of its reputation online.
Tags: online retail, pool, pools, reputation, swimming, wet leisure, YourPool.co
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Comment on SPATEX 2011
Friday, April 15th, 2011
Our return to SPATEX 2010 worked well for us with a new stand in a different location upstairs on the balcony. As a company we are committed to help drive our industry forward and to create sustainable and better profits for all so our focus at the show was on innovative new products supported by [...]
Tags: 2011, Brighton, Jamie Adams, Lyon, Piscine Show, SPATEX
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